Retail Secrets - Online to Offline Watch Preview
Welcome to Retail Secrets!
Join Talor Ofer, Aaron Harbidge, and Norm Farrar as we guide you into the amazing and profitable world of Retail.
You will learn the industry secrets about selling physical products in the USA retail space!
Our step-by-step process has been successfully proven over and over again by multiple brands. In Retail Secrets, we share with you the same techniques we used to make those brands successful.
- Understand the nuances and building blocks of Retail
- Prepare your brand
- Create your packaging
- Build your catalog
- Find your buyers
- Craft your outreach
- Grow your business
- And much, much more!
What are you waiting for? It is time to build a new revenue stream for your brand. Join us on an epic journey into Retail!
See you inside the course!
Best,
Aaron, Norm, and Talor
73 Lessons
Module 1: Introduction to Retail
Module 1: Introduction to Retail
M1 Lesson 1 - Course Overview: What the course IS and IS NOT
M1 Lesson 1 - Course Overview: What the course IS and IS NOT
M1 Lesson 2 – Learning Objectives
M1 Lesson 2 - Learning Objectives
M1 Lesson 3 – Overview of the Retail World
M1 Lesson 3 - Overview of the Retail World
M1 Lesson 4 – What do Retail Orders Look Like?
M1 Lesson 4 - What do Retail Orders Look Like?
M1 Lesson 5 – Retail vs. Amazon / Walmart.com
M1 Lesson 5 – Retail vs. Amazon / Walmart.com
M1 Lesson 6 – Difference between Retail and Online Marketplaces
M1 Lesson 6 - Difference between Retail and Online Marketplaces
M1 Lesson 7 – Pros vs Cons: Is Retail Right for Me?
M1 Lesson 7 - Pros vs Cons: Is Retail Right for Me?
Module 2: Pricing, Payment, and Terms
RTS Module 2: Outline
M2 Lesson 1 – Intro to Pricing and Orders
M2 Lesson 1 - Intro to Pricing and Orders
M2 Lesson 2 – Pricing & Terms
M2 Lesson 2 – Pricing & Terms
M2 Lesson 3 – Calculating Costs
M2 Lesson 3 – Calculating Costs
M2 Lesson 4 – Markup Vs. Margin
M2 Lesson 4 - Markup vs. Margin
M2 Lesson 5 – Your Pricing Vs. Competitor Pricing
M2 Lesson 5 - Your Pricing vs. Competitor Pricing
M2 Lesson 6 – What to Quote?
M2 Lesson 6 - What to Quote?
M2 Lesson 7 – PO’s, SO’s, Invoices, and PL’s
M2 Lesson 7 - PO's, SO's, Invoices, and PL's
M2 Lesson 8 – Payment and Credit
M2 Lesson 8 - Payment and Credit
M2 Lesson 9 – Macys.com, TSC, Michaels & Zulilly Pricing
M2 Lesson 9 - Macys.com, TSC, Michaels & Zulilly Pricing
M2 Lesson 10 – GMA / Deals & Steals
M2 Lesson 10 - GMA / Deals & Steals
Module 3: Branding and Visibility
Module 3: Branding and Visibility
M3 Lesson 1 - Introduction to Becoming A Visible Brand
M3 Lesson 1 Introduction to Becoming a Visible Brand
M3 Lesson 2 - What is Branding
M3 Lesson 2 - What is Branding?
M3 Lesson 3 Fundamentals of Identifying Your Theme
M3 Lesson 3 - Fundamentals of Identifying Your Theme
M3 Lesson 4 - Fundamentals of Colors
M3 Lesson 4 - Fundamentals of Colors
M3 Lesson 5 - Fundamentals of Patterns
M3 Lesson 5 - Fundamentals of Patterns
M3 Lesson 6 - Final Thoughts on Colors & Patterns Combined
M3 Lesson 6 - Final thoughts on Colors & Patterns Combined
M3 Lesson 7 - Fundamentals of Creating A Captivating Logo
M3 Lesson 7 - Fundamentals of Creating a Captivating Logo
M3 Lesson 8 - Fundamentals of a Stunning Website
M3 Lesson 8 - Fundamentals of a Stunning Website
M3 Lesson 9 - Examples of Stunning Websites: DO’s & DON’TS
M3 lesson 9 - Examples of Stunning Websites: DO's & DONT'S
M3 Lesson 9 Part 2
M3 Lesson 9 Part 2
M3 Lesson 10 - Fundamentals of a Winning Catalog
M3 Lesson 10 - Fundamentals of a Winning Catalog
M3 Lesson 11 - Catalog Samples: DO’S & DON’TS
M3 Lesson 11 - Catalog Samples: DO’S & DON’TS
M3 Lesson 12 - Outsourcing – The Key to Growth
M3 Lesson 12 - Outsourcing – The Key to Growth
M3 Lesson 13 - Teaser Decks
M3 Lesson 13 - Teaser Decks
Module 4: Packaging
Module 4: Packaging
M4 Lesson 1: The Importance of Packaging
M4 Lesson 1: The Importance of Packaging
M4 Lesson 2: Differences Between Retail & E-Comm Packaging
M4 Lesson 1: The Importance of Packaging
M4 Lesson 3: Best Practices for Retail Packaging
M4 Lesson 3: Best Practices for Retail Packaging
M4 Lesson 4 Part 1: The A-Z’s of Packaging
M4 Lesson 4 Part 1: The A-Z’s of Packaging
M4 Lesson 4 Part 2: The A-Z of Packaging
M4 Lesson 4 Part 2: The A-Z of Packaging
M4 Lesson 4 Part 3: The A-Z of Packaging
M4 Lesson 4 Part 3: The A-Z of Packaging
M4 Lesson 4 Part 4: The A-Z of Packaging
M4 Lesson 4 Part 4: The A-Z of Packaging
M4 Lesson 5: Types of Packaging
M4 Lesson 4 Part 4: The A-Z of Packaging
M4 Lesson 6: Examples of Good Packaging
M4 Lesson 6: Examples of Good Packaging
M4 Lesson 7: Outsourcing for Professional Packaging – Designer & Manufacture
M4 Lesson 7: Outsourcing for Professional Packaging – Designer & Manufacture
M4 Lesson 8: Where to Find Packaging Designers
M4 Lesson 8: Where to Find Packaging Designers
M4 Lesson 9: Where to Find Packaging Manufacturers
M4 Lesson 9: Where to Find Packaging Manufacturers
Module 5: Email & Buyer Outreach
Module 5: Email & Buyer Outreach
M5 Lesson 1: Introduction to Email
M5 Lesson 1: Introduction to Email
M5 Lesson 2: Subject Lines – Catch Their Attention
M5 Lesson 2: Subject Lines – Catch Their Attention
M5 Lesson 3: Email Body – The Brief “Power Punch”
M5 Lesson 3: Email Body – The Brief “Power Punch”
M5 Lesson 4: Email Tone
M5 Lesson 4: Email Tone
M5 Lesson 5: Email Grammar
M5 Lesson 5: Email Grammar
M5 Lesson 6: Email Word Choice
M5 Lesson 6: Email Word Choice
M5 Lesson 7: Sample Email Review
M5 Lesson 7: Sample Email Review
M5 Lesson 8: Correspondence – Talking with Buyers
M5 Lesson 8: Correspondence – Talking with Buyers
M5 Lesson 9: LinkedIn – SM for Professionals
M5 Lesson 9: LinkedIn – SM for Professionals
M5 Lesson 10: Introduction to Distributors
M5 Lesson 10: Introduction to Distributors
M5 Lesson 11: Finding Buyers
Learn the secrets of finding relevant buyers for your Brand.
Module 6: Operations
Module 6: Operations
M6 Lesson 1: Introduction & Topic Review
M6 Lesson 1: Introduction & Topic Review
M6 Lesson 2: UPC’s – GS1 is the Only Authentic Source
M6 Lesson 2: UPC’s – GS1 is the Only Authentic Source
M6 Lesson 3: Domains – Your Internet Home
M6 Lesson 3: Domains – Your Internet Home
M6 Lesson 4: Workspace & Inboxes
M6 Lesson 4: Workspace & Inboxes
M6 Lesson 5: Email Maintenance
M6 Lesson 5: Email Maintenance
M6 Lesson 6: EDI - Electronic Data Interchange
M6 Lesson 6: EDI - Electronic Data Interchange
M6 Lesson 7: Why You Should use a 3rd Party Warehouse
M6 Lesson 7: Why You Should use a 3rd Party Warehouse
M6 Lesson 8: Samples – Set the Hook
M6 Lesson 8: Samples – Set the Hook
M6 Lesson 9: Video Calls – Make a Good Impression
M6 Lesson 9: Video Calls – Make a Good Impression
M6 Lesson 10: Inventory Management
M6 Lesson 10: Inventory Management
M6 Lesson 11: Utilizing your Suppliers for Info
M6 Lesson 11: Utilizing your Suppliers for Info
M6 Lesson 12: Customer Service & Returns
M6 Lesson 12: Customer Service & Returns
M6 Lesson 13: A Few More Tips and Tools
M6 Lesson 13: A Few More Tips and Tools